Boosting your bottom line through PR
There’s an old saying: “Advertising is what you pay for, and publicity is what you pray for.”
Understanding how an effective Public Relations (PR) strategy can influence your bottom line can be tricky, but when executed correctly, it can play a vital role in your overall marketing strategy and contribute to business growth.
How does it work?
When it comes to PR, many people have heard of the concept but don’t fully understand what it is or the overall impact it can have on business growth.
PR is defined as strategic communications between a business and its audiences to maintain and influence public perception. But it’s so much more than that.
The rise of digital platforms alongside traditional media outlets has made it increasingly difficult for manufacturers to effectively reach and connect with their target audiences. As a result, establishing trust has become more important than ever. No marketing campaign can build and maintain trust quite like public relations (PR). A well-executed PR strategy not only fosters trust but also enhances brand exposure.
Whether you are launching a new product, embarking on a new project, or simply looking to scale up, it can be difficult to slow down and identify the best way to communicate with your audiences. That’s where we come in. As PR professionals, we can help you identify what is ‘newsworthy’ and strategically craft it into a compelling piece that will reach and resonate with your audience.
In addition to reaching the people who really matter, a carefully implemented PR campaign positions your business as an industry leader within your target sectors, improves employee relations to boost overall morale, and supports future recruitment. It can also help to build value in your company or attract potential buyers ahead of a business sale or exit.
Now, nobody wants to think about the unfortunate events or crisis, but unfortunately, these can make or break a business, depending on how you handle it. A PR expert will work with you to implement a management plan to control the flow of information.
Typically, this involves a combination of proactive and reactive measures to mitigate the negative impact and maintain trust and credibility.
How else does PR support growth? Well, whilst PR can seem like a separate entity, it actually works in tandem with your existing marketing strategy. We work with Search Engine Optimisation (SEO), social media, and other marketing tactics in mind to align with your overall marketing strategy and strengthen it.
As with traditional marketing, there is no ‘one size fits all’ approach. Depending on your objectives, some campaigns will generate faster results, others may require a longer-term strategy. It helps to understand that from the very beginning, and we will guide you through the process to guarantee you the best results.
Choosing your PR expert
To execute a successful public relations (PR) campaign, building a team of experts is essential. When building this team, you can choose to hire people in-house or collaborate with an external agency, such as Partners PR. There is no definitive right or wrong choice; the decision ultimately depends on your business needs.
If you already have a marketing manager or a team of marketing professionals, consider recruiting a PR specialist to work alongside them.
On the other hand, if you lack the time, expertise, or resources to manage PR in-house, partnering with an agency may be the best option. Given the multitude of agencies available, finding the right one can be challenging. Focus on their experience, industry contacts, and knowledge to make an informed decision.
Experience matters
The manufacturing and engineering sectors each have their own unique characteristics, and your public relations (PR) activities should reflect this. Each campaign should be tailored specifically for your business and target audience. If you are considering hiring an agency, it is beneficial to select one with experience in your industry that can demonstrate proven results.
While an agency may showcase numerous successful campaigns, a lack of experience in your sector could hinder their ability to achieve impactful results for your bottom line.
Partners PR has 37 years of experience and specialises in the manufacturing, engineering, food processing, building products, and professional services sectors. Our experts stay informed about current affairs in these industries and collaborate with you to create strategic exposure for your business.
Whether you need assistance with a one-time project or an ongoing campaign, we’re happy to help. We have an in-depth understanding of the nuances within the manufacturing and engineering sectors and will work flexibly with you to provide the support necessary to get your voice heard.
For more information or to have a chat about where PR can take your business, speak to Cherelle Jones or Karen Tinkler.