Finding your ideal match: How UK manufacturers can attract top talent with PR
It’s a familiar story: UK manufacturers are grappling to find the right talent to support their growth ambitions.
Often, though, businesses miss a vital opportunity – one that could have the right people seeking *them* out, rather than the other way around.
That opportunity?
Public Relations (PR).
If your company is gearing up for recruitment, here’s how PR can be your best ally:
Take stock of your reputation
What impression does your company give to potential employees?
Would someone browsing your website or social media accounts view your business as a place where they’d want to build their career?
Do your current employees advocate for your business and brand?
In an industry as competitive as manufacturing, building a reputation as an outstanding employer is essential.
Know your audience
Most likely, you’ve spent considerable time developing job specifications, outlining key skills and qualifications. But have you thought about values?
Make sure the values underpinning your business culture are clear in your job descriptions.
By defining the characteristics and values you’re looking for, you’ll attract candidates who’ll fit well within your team, making for a smoother onboarding and a more cohesive workplace.
Get the message right
What makes your manufacturing firm a desirable place to work?
If you’re not sure, ask your team!
Find out why they joined, what they appreciate most, and what they enjoy about their roles.
These insights should be reflected in your external messaging.
Crafting your employer brand around genuine employee experiences will attract people who are a natural fit.
Make your business visible
Many business owners think they have a fantastic workplace culture.
But do prospective employees know this?
Could it be that people aren’t knocking down your door simply because they don’t know you’re hiring?
PR can change that by enhancing your visibility.
Consider where your target employees spend time: are they reading trade publications, attending industry events, or networking on certain social media channels?
Focus your PR efforts to make sure your recruitment messages are visible in those spaces.
Build your brand as an employer of choice
If your business offers unique perks, career growth opportunities, or a progressive working environment, don’t keep it under wraps.
Create a dedicated careers section on your website, featuring stories about team members’ career development and day-to-day life at your company.
Consider using video to capture and showcase what it’s like to work there – these genuine glimpses into your workplace can be especially compelling for job seekers.
Keep it real
Authenticity is crucial.
When you tell the world that you’re a brilliant employer, it has to be true.
If your social media channels or employee review sites, like Glassdoor, tell a different story, this will undermine your efforts.
Conversely, if you’re consistently recognised with employer awards, and employees are vocal about their positive experiences, potential candidates are more likely to view you as a solid employer.
Cast the net wider
Your website’s job board is a start, but PR can amplify your reach.
Sharing vacancies on social media expands your recruitment circle, allowing people in your extended network to recommend qualified candidates.
Often, word-of-mouth recommendations – especially from trusted connections – are among the most effective ways to find the right person.
In a competitive market, let PR work for you
As the UK manufacturing sector evolves, so does the competition for skilled talent. Embracing a proactive PR strategy can help position your business as a sought-after employer, ensuring that your recruitment drive attracts people who are a p